What is a Cookie?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies send information back to the originating website on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user’s online activity. Cookies can be first-party cookies (set by the PeerStreet site) or third-party cookies (set by another website). Cookies may also set when you open emails from us.
What is a Pixel?
A pixel is a tiny image that may be found within web pages and emails, requiring a call (which provides device and visit information) to servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.
Types of Cookies
Different cookies are used for different purposes. Our site may use these types of cookies:
- Analytics cookies. These cookies allow us to improve how our website works, by allowing us and our third-party service providers to recognize and count the number of visitors and to see how visitors move around our website when they are using it. These cookies generate aggregate statistics that are not associated with an individualized profile
- Marketing cookies. Ad cookies may allow us to record information about your visit to our website so we can make our website and the advertising displayed on it more relevant to your interests. They record things like pages visited and links clicked. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences. They help us to understand shopping behavior of our visitors, which helps us to keep improving our website for your benefit.
Choosing Your Cookie Settings
You have a choice about the placement of cookies on our website. You can use your web browser to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation. Guidance on how to control cookies in popular browsers is contained here:
You can also find additional information on cookie controls and advertisement here:
- Network Advertising Initiative
- Digital Advertising Alliance
- Google allows users to opt out of tracking by Google Analytics and Google Analytics Demographics and Interest Reporting services. You can adjust your setting here, or download the Google Analytics Opt-Out Browser Add-on.
- LinkedIn allows users and non-users to opt-out of targeted advertising here.
- Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance. You can opt out from all participating companies through these sites.
- Microsoft allows users to opt-out of the Microsoft Advertising optimization program here.
Do Not Track Signals
We do not currently respond to 'do not track' signals and similar settings or mechanisms.
Changes to Our Cookie Uses
For mobile apps, please refer to your mobile device’s settings, or download the AppChoices app. Please note that even if you opt-out of Cookies or otherwise opt-out of interest based advertising, you may still receive advertisements, they just won’t be tailored to your interests. Also, if you opt-out and later delete your Cookies, use a different browser, buy a new computer or device, you may need to renew your opt-out/consent choices.